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Archive for the ‘Marketing’ Category

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Can Wedding Photography Cost More Than Portraits? Understanding Pricing Structures

In the world of professional photography, pricing can be a tricky subject. It's a common question among photographers: "Can I charge wedding clients more than portrait clients?" The short answer is yes, you absolutely can. But it's not just about charging more because you can. There's an art to pricing your services in a way […]

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Creating a successful "brand" as a photographer

If you ask any three people what the word "brand" really means, I bet you'll get 3 different definitions. Worse, though most agree that branding is important, very few can explain why it is important. (Hint: It's not that neat font in your logo) Learn what it means to build a brand as a photographer.

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